Irida Health
Visionary identity redefining ocular health
Irida Health, a leader in innovative and accessible ocular health assessments, approached us to develop a new visual identity that reflects their commitment to cutting-edge technology and precision in eye care.
Clarity and innovation at the heart of our design
Our design team crafted a sleek visual identity that embodies clarity and innovation. The new logo draws inspiration from visual field tests, symbolising the company's focus on improving ocular health assessments. We selected a modern colour palette of a dark navy complemented by neon accents to highlight Irida's professional yet forward-thinking approach. This visual identity aligns seamlessly with their mission to make superior eye care accessible worldwide.
Bringing the vision to life through dashboards for Eyecatcher
To bring the new identity to life, we visualised different dashboard concepts for Irida’s flagship product: Eyecatcher. These dashboards showcase the seamless integration of the new identity into our user-centric UI design: enhancing the overall user experience while emphasising the product’s advanced technological capabilities.
Making an impact with a modern visual identity
The new visual identity not only strengthens Irida’s brand presence but also positions them as a forward-thinking leader in ocular health. The vibrant and modern design elements resonate with their commitment to innovation, ensuring that their branding stands out in a competitive market.