A simple, pain-free, home HPV test to protect women from cervical cancer
Thyia HPV testing kit & app
We harnessed the full power of digital to create a seamless and educational end-to-end digital journey from receiving your first test, to being provided with your results. We also worked with the Thyia team to design beautiful, sustainable packaging for the first at- home test.
We designed an unique visual identity
Conducting research with a diverse mix of potential users, we used the insights gathered to create a truly inclusive brand - one that reflects the approachability of Thyia’s HPV test and deliberately stood apart from the hostile feeling products often found in the medical industry.