A simple, pain-free, home HPV test to protect women from cervical cancer

Thyia uses at-home sampling technology to test people for HPV - a virus that causes 99% percent of cervical cancer cases. We created their visual identity, and all material necessary for the product’s successful launch.
What we did
UX Design
UI Design
Visual Identity



Thyia HPV testing kit

We tackled the MPV product design and the service design of the product

Thyia app in use
A screen with all the instructions for Thyia

We designed an unique visual identity

The brand handbook we created reflected the approachability of Thyia’s HPV test, which deliberately stood apart from the hostile products often found in the medical industry.

Tyhyia logo
Thyia visual icons
Thyia branding in use
Thyia branding in use
Thyia instagram visual identity
Thyia instagram visual identity
We ensured that Thyia’s digital-first brand expression could be used across every touchpoint. From logo, colour palette and typeface to website, brochure and product design.
Thyia instagram visual identity

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