Gleaning Cornwall
How we created a new visual identity and digital home for the largest gleaning network in Europe
Gleaning Cornwall are a non-profit organisation, made up of a group of volunteers, who glean surplus produce to support impoverished communities in Cornwall.
Providing produce to those in need
We collaborated with them to build a powerful narrative and create a brand that better engages the wide and varied audience with their mission.
![Gleaning Cornwall logo with dirt background](/static/2f78999dc4ac0111170697a9b33f0ee4/fe8ca/GleaningCornwall1.png)
![Gleaning Cornwall logo with green background](/static/aca05aa8dac6a6351e85e33320994111/fe8ca/GleaningCornwall2.png)
Web Design
The Gleaning Cornwall team rely on their website for donations, big and small, as well as encouraging volunteers and farmers to participate in order to make gleans happen. We created their visual identity, improved their narrative, designed and built their website for a successful revamp.
![Gleaning Cornwall font styles description for each section](/static/e0781b6dbadee744673edecea8a58df6/f0691/GleaningCornwall3.png)
Visual Identity
With the Gleaning Cornwall branding, it was important to convey both the credibility and the grassroots nature of the organisation. We therefore used bright tones to complement the earthy green colours.
![Gleaning Cornwall font styles description for each section](/static/79aba66b877817ed6289bf2dcca0cf28/f0691/GleaningCornwall4.png)
![Gleaning Cornwall poster](/static/a20634ccbf28f56996df874189c03e5f/4f040/GleaningCornwall7.png)
![Gleaning Cornwall volunteer poster](/static/bf4316be7e8b9c9789ce588d0df5d161/4f040/GleaningCornwall8.png)
![Gleaning Cornwall poster](/static/4f1f72c96638d840170de5cacc37f867/f2f9e/GleaningCornwall5.jpg)
![Gleaning Cornwall volunteer poster](/static/5c2db38cb7327d36530edecaff49e681/f2f9e/GleaningCornwall6.jpg)