The workout bench designed for your home

Fittle are reinventing working out from home with equipment that fits beautifully into your home, and personalised training that adapts to every lifestyle. Our integrated approach across brand, software, and hardware brought Fittle’s energy to life: making working out accessible from home.
What we did
Product Strategy
Industrial Design
Design for Manufacture
UI & UX Design
Cloud Infrastructure
CMS & Content Delivery
App Development
Visual Identity


We designed the FITTLE Box

An adaptable box housing all the strength and conditioning equipment you need to get the most out of your workouts, and designed to fit beautifully into any home.

Our technical team deployed cutting-edge cloud-based software and hosting that made content management easy and delivered content to our users smoothly and at lightning speed. The mobile app becomes your personal pocket trainer and elevates the use of the equipment with tailored workouts and structured fitness programs designed to work perfectly with the FITTLE bench.

An image of the Fittle box and three weight plates
The Fittle equipment in use in a plant-filled courtyard

Create your personalised program

Users can access custom-made workout programs built around them. The app provides them with workouts led by professional trainers based on their workout and lifestyle needs.

3 screenshots of the Fittle app
Two posters advertising Fittle, framed side-by-side on a concrete wall

A dynamic brand & UI kit

Centering around building strength and motivation, the Fittle visual identity ties in approachable home style trends and energetic fitness content.

A selection of elements from the Fittle UI design kit
Fittle Branding on Items
This project was a true partnership with the Fittle team: every decision was made collectively, all of us pulling together our different areas of expertise. We provided FITTLE with an out-of-the-box product team, providing hardware design, software design & development, and branding.
Three instagram posts created for Fittle's social media

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