Fittle

Fittle

The workout bench designed for your home

Overview

Fittle are reinventing working out from home with equipment that fits beautifully into your home, and personalised training that adapts to every lifestyle. Our integrated approach across brand, software, and hardware brought Fittle’s energy to life: making working out accessible from home.

What we did

Product Strategy

Industrial Design

Design for Manufacture

UI & UX Design

Cloud Infrastructure

CMS & Content Delivery

App Development

Visual Identity

Client

Fittle
fittle.fit

We designed the FITTLE Box

An adaptable box housing all the strength and conditioning equipment you need to get the most out of your workouts, and designed to fit beautifully into any home.

Our technical team deployed cutting-edge cloud-based software and hosting that made content management easy and delivered content to our users smoothly and at lightning speed. The mobile app becomes your personal pocket trainer and elevates the use of the equipment with tailored workouts and structured fitness programs designed to work perfectly with the FITTLE bench.

An image of the Fittle box and three weight plates

The Fittle equipment in use in a plant-filled courtyard

Create your personalised program

Users can access custom-made workout programs built around them. The app provides them with workouts led by professional trainers based on their workout and lifestyle needs.

Two posters advertising Fittle, framed side-by-side on a concrete wall

A dynamic brand & UI kit

Centering around building strength and motivation, the Fittle visual identity ties in approachable home style trends and energetic fitness content.

A selection of elements from the Fittle UI design kit

This project was a true partnership with the Fittle team: every decision was made collectively, all of us pulling together our different areas of expertise. We provided FITTLE with an out-of-the-box product team, providing hardware design, software design & development, and branding.